Rank : Is your sites rank among the other sites in the world.
Country Rank : Is your sites rank among the other sites in your country.
Keep in mind that external links are ok, but too many of them will always be problem.
Social media has an important role on being popular as a website.
: This is to let the used by the search engines, know how to navigate your site. Responsive : Shows whether or not your site which is compatible with desktop computers, is also compatible with tablet computers and mobile devices.