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Whether or not these odors play the same behavior-influencing role in human mate choice, however, is still up for some debate.
It helps us make sense of our environment by keeping us safe from spoiled food, for instance, and tipping us off to threats like fire or gas leaks.
It’s also a highly social sense, linked to memory, emotions and interactions with other people—encouraging us to draw closer or stay away.
By sniffing other people’s body odor instead of swiping right on their photos, the thinking goes, we rely on primal bodily intuition.
A small but growing trend in social media is to go nose first when it comes to romance: whether by throwing get-togethers that hook people up based on the smell of their T-shirt, like Pheromone Parties, or by matching people based on how similarly they smell the world, like the Israeli social network Smell Space.
Whether interventions like these are successful is a current area of research.