Newsdating

"JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships," Jessica Rich, director of the FTC's Bureau of Consumer Protection, said in a statement.

It's the FTC first enforcement action against an online dating service and highlights the tricks employed to lure in customers.

JDI Dating, the sites' owner, is required to pay $616,165 in refunds to consumers.

The operators were accused of making misrepresentations to consumers and violating the Restore Online Shoppers' Confidence Act by not disclosing the terms of the subscriptions or allowing an easy way to stop the charges.

Under the settlement, in addition to the restitution, the site owners agreed to no longer use phony profiles without disclosing the practice and to be up-front regarding billing and cancellation policies.

Benjamin Miles and the team at Uprising Creative built this amusing game to promote the new VH1 show Dating Naked: Love's a Beach.

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