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Lindsay tried networking the traditional country way – attending rural events such as the Sheep Dog Trials at Northleach in Gloucestershire, but she struggled to persuade her London friends to accompany her, and when she did, the group never met anyone new.“It’s nerve-racking, socialising with people you don’t know,” she says.With so few members they worried that there wouldn’t be any matches, but success stories immediately began to pour in and, within six months, there was a wedding.
When Lindsay, who lives in Beaconsfield, attends the inaugural Country Life Fair in London later this month, she’ll be able to connect with potential suitors using Muddy Matches’ new dating app, exchanging text messages before – hopefully – meeting people in person at the champagne bar.
“It’s Tinder for country types,” she explains, likening it to the cult dating app that connects users and allows them (anonymously, thank goodness) to “like” or “reject” after seeing someone’s profile picture.
“It’s hard to find the right group that leads to meeting new people,” she says.
This was also the experience of Lucy Reeves, from Northamptonshire, who founded Muddy Matches in 2007, aged 25, with her sister Emma, who was 27 at the time.
“The capital’s rural contingent will be out in force, and by using the app you will be able to meet singles you don’t know and have a drink,” she says.