Be your own dating service book

“For them, pictures come first, because they’re so visual, and for good adaptive reason,” says Helen Fisher, a biological anthropologist and Match.com’s chief scientific adviser.

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She switched teams, allowing herself to study her female competitors through the eyes of a man.

Webb studied 96 women in all, an experiment that allowed her to unearth “a trove of insights.” Some statistics were less insightful than others—for example, Webb found that half the women she observed used the word “fun” in their opening sentence.

Webb developed a detailed rating system, awarding points for each criterion that a prospective date fulfilled.

Then, she crafted 10 distinct online male personae to understand the dos and don’ts of the digital dating game—in this case, that of JDate, which caters to Jewish singles.

Or, if you hate Valentine's Day (which most of us do), you can find someone to boycott the day with, which is just as fun. "That's right...a social network for people who think food is bland if it's not spicy enough to make their forehead sweat.

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